Using customized Facebook Fanpages built to capture leads is important to your business.

Most business owners understand that fresh leads ultimately means more business. Therefore, having a powerful, steady stream of lead pouring into your business is not an option – it’s a must.

One way to accomplish this is with a customized Facebook Fan page that is built to specifically capture leads.

I’m sure you’re heard of Facebook… Yes, that site that currently has over 750 BILLION users? Any smart business knows they need to have a strong presence on Facebook if they want to continue to grow and prosper.   How does a lead capture Fan page work?

Let’s say a business prospect lands on your lead capture Fan page because it’s clean, attractive, and professional-looking. They get just enough information to pique their interest so they decide to take your free offer in exchange for their email address.

They now want to know more about you and decide to venture over to your website to get even more information… Not only that, but now that you have their email address, you can start communicating with them on a regular basis and work on converting them into a customer.

Can you see how this process can end up giving you an endless stream of new leads?  Ensure that your business is on the front lines. A sleek, real-time and inspirational Fan page will draw in customers who did not know they needed what you have to offer.

Put your advertising dollars in the right place. As a savvy business owner, harness the energy of social media fans who will “like” your business.

When you customize your Fan page, whether you are a small business, non-profit or service industry, your web presence and reputation will catapult your bottom line to high profits and product longevity.  Nothing motivates people more than liking what their friends like. When you use customized Fan pages to capture leads through social marketing, your business is sure to be a winner.

Although this is a pretty simple synopsis of what a custom FB fanpage can do for you, we know that they do work well. So many small business owners are busy with their day to day activities that they often overlook new social methods of getting new customers.  If you’re in that “too busy” category, give us a call. I’m sure we can help in some way, even if it is a tidbit of free info we’re known to give out.  call us- 409-356-4366.

People are talking about your company online whether you like it or not.  That includes good AND bad!

If you aren’t monitoring your online reputation, you’re going to have problems that will hurt your business and chances are, if you’re not policing your reputation, you won’t even know it.

Problem 1- The negative review could wind up ranking high in the search results whenever someone searches for your business and might be one of the 1st businesses they see. The review might be accurate if a mistake was made or, it could be totally inaccurate.  However, that potential customer has no way of knowing for sure and most likely will accept it as fact.

Problem 2- As the business owner, you seldom have a chance to explain the situation and fix it before other potential customers see it.

The solution is to spend the time to monitor online reviews and be a part of the conversation.  Connect with your customers where these kinds of things might appear like Facebook, Twitter, Yelp, CitiSearch, etc., so yo can try to correct any mistakes quickly, or explain your side if necessary.

What makes these sites so important is many of them have apps for the iPhone or Android smartphones, so  a lot of people use them to look up local businesses when they are on the go. If the find a listing with low ratings or bad reviews, they most likely will move on… and you will never know that you lost a  potential customer.

Profit Tip: These sites aren’t only about reviews, however.  Many of them let you make special offers to your customers in the way of discounts, giveaways, and more.  These special offers can be another way to draw in both new and existing customers through their smartphones and other mobile devices.

If you notice bad reviews and don’t know what to do about them, give me a call: 409-356-4366.

Terry Hudson
WebMarketingME

If you are thinking about using Twitter and starting a campaign to drive visitors to your business website, here are a few things to keep in mind:

1)   Diversity of Sources – having 50 tweets of a link from one account is not nearly as valuable as 50 tweets from 50 unique accounts.

2)   Timing – links that are shared shortly after an RSS feed first publishes a story may be indicative of Query Deserves Freshness (QDF), but tweets/shares of older pieces could be seen as more indicative of lasting value and interest (rather than just sharing what’s new).

3)   Surrounding Content – the message(s) accompanying the link may give the engines substantive information about their potential relevance and topic; it could also take the place of anchor texts, particularly on Twitter.

4)   Engagement Level – the quantity of clicks, retweets, likes, etc. could impact how much weight is given to the link.

As for the possible factors for determining Author/Social Authority:

• Quantity of Friends/Followers – Like links, according to Sullivan, it’s likely the case that having more friends/followers is better. However, he warns that low quality bots and inauthentic accounts are likely to be filtered. And Sullivan thinks that due to the challenges that bots and inauthentic accounts will be facing in acquiring followers/friends, the search engines will probably have an easier time spotting them than they do in weeding out spammy links.

• Importance of Friends/Followers – Again, just like links. If you are hounded by high “authority” followers, it can send a very good signal about yourself.

• Analysis of Friends/Followers Ratios – Much like the engines’ analysis of the editorial nature of links, consideration of whether a social user is engaging in following/follower behavior purely out of reciprocity versus true interest and engagement may be part of authority scoring. For example, if you have 100,000 followers and you follow 99,000 of them, and the engagement between you and your followers is slim, you’re likely not going to be recognized as authoritative as the owner of an account with 1,000 followers who are constantly engaged, retweeting, liking, sharing, etc.

• Topic Focus (Theme) / Relevance – The consistency or patterns between a person’s sharing behaviors could also be a consideration (using topic analysis and patterns in the sources of shared/tweeted links, etc.). Being an “authority” could even be subject-specific. For example, if a prominent SEO tweets links to celebrity news, it will have less of an impact as compared to when that person tweets links to a web marketing resource.

• Association Bias- Google and Bing probably has the ability to associate social authors with the sites/domains they’re part of and those that they’re independent from (Google Profiles comes to mind here).Source: Danny Sullivan