Friday, November 4th, 2011

How To Make the Power Of Smart Phones Work For Your Business…

The ABC’s Of Text Message Marketing-

If you are a local business owner, you might be struggling to figure some new ways to reach your local market affordably, and of course… effectively in 2012.

In our current economic conditions, many business owners find themselves in an uncomfortable situation i.e.,  you don’t have time or money to waste on marketing methods that won’t return the money spent to implement them.

One strategy I’m recommending to my clients is to implement a mobile marketing campaign  in their  business to attract a younger, affluent, hipper crowd?  Clients using this technology find mobile maketing is affordable, easy to implement & provides an excellent ROI.

SMS text message marketing is steadily growing in popularity. There are more cell phones on the planet than there are television sets and the trend in smart phone usage is growing at rapid rate.  Mobile marketing should not  be considered a trend, but as a smart tool to grow your business.

Here’s an important fact; according to the MMA (Mobile Marketing Association) of Asia, there are more than 5.1 billion people in the world that own cell phones. There is no doubt that text messaging is one of the easiest and fastest ways to interact and build lasting customer relationships and also reach your target audience.

Many well known corporations use SMS text message marketing campaigns.  Why?  Simply stated, they boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, Dunkin Donuts, General Motors, Toyota and too many others to mention here, have all experienced successful SMS text messaging campaigns.   There are many case studies you can find on the internet explaining their successes.

Wyndham Hotels even reported a rise of 15 to 25% in offer redemptions after a text campaign they began to increase customer loyalty.  What other form of marketing do you know of that can increase redemption/conversion rates that easily?

As a small business owner, you have to consider that these success stories will work for you as well .  Our world is changing!  Old forms of advertisement are ineffective and will not reach as many people as they once did.

Recent advancements in communication and technology have brought about great opportunities for local business owners.  Isn’t it time your business implements text message advertising and takes advantage of these opportunities as well.  It’s a fact that text messages are opened in 15 minutes or less and coupon conversion rates are 36% or higher.  These results are HUGE, and if you’re scratching your head wondering about how to jump ahead of your competition in 2012, this is one strategy that won’t break the bank.

Here is a golden opportunity to build customer relationships and get customers through your door.  Call me today to learn how you can get started with SMS text message advertising.

Terry Hudson

WebMarketingME
340-998-4715


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Category: Web Marketing
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