People are talking about your company online whether you like it or not. That includes good AND bad!
If you aren’t monitoring your online reputation, you’re going to have problems that will hurt your business and chances are, if you’re not policing your reputation, you won’t even know it.
Problem 1- The negative review could wind up ranking high in the search results whenever someone searches for your business and might be one of the 1st businesses they see. The review might be accurate if a mistake was made or, it could be totally inaccurate. However, that potential customer has no way of knowing for sure and most likely will accept it as fact.
Problem 2- As the business owner, you seldom have a chance to explain the situation and fix it before other potential customers see it.
The solution is to spend the time to monitor online reviews and be a part of the conversation. Connect with your customers where these kinds of things might appear like Facebook, Twitter, Yelp, CitiSearch, etc., so yo can try to correct any mistakes quickly, or explain your side if necessary.
What makes these sites so important is many of them have apps for the iPhone or Android smartphones, so a lot of people use them to look up local businesses when they are on the go. If the find a listing with low ratings or bad reviews, they most likely will move on… and you will never know that you lost a potential customer.
Profit Tip: These sites aren’t only about reviews, however. Many of them let you make special offers to your customers in the way of discounts, giveaways, and more. These special offers can be another way to draw in both new and existing customers through their smartphones and other mobile devices.
If you notice bad reviews and don’t know what to do about them, give me a call: 409-356-4366.
Protecting Your Internet Reputation
People are talking about your company online whether you like it or not. That includes good AND bad!
If you aren’t monitoring your online reputation, you’re going to have problems that will hurt your business and chances are, if you’re not policing your reputation, you won’t even know it.
Problem 1- The negative review could wind up ranking high in the search results whenever someone searches for your business and might be one of the 1st businesses they see. The review might be accurate if a mistake was made or, it could be totally inaccurate. However, that potential customer has no way of knowing for sure and most likely will accept it as fact.
Problem 2- As the business owner, you seldom have a chance to explain the situation and fix it before other potential customers see it.
The solution is to spend the time to monitor online reviews and be a part of the conversation. Connect with your customers where these kinds of things might appear like Facebook, Twitter, Yelp, CitiSearch, etc., so yo can try to correct any mistakes quickly, or explain your side if necessary.
What makes these sites so important is many of them have apps for the iPhone or Android smartphones, so a lot of people use them to look up local businesses when they are on the go. If the find a listing with low ratings or bad reviews, they most likely will move on… and you will never know that you lost a potential customer.
Profit Tip: These sites aren’t only about reviews, however. Many of them let you make special offers to your customers in the way of discounts, giveaways, and more. These special offers can be another way to draw in both new and existing customers through their smartphones and other mobile devices.
If you notice bad reviews and don’t know what to do about them, give me a call: 409-356-4366.
Terry Hudson
WebMarketingME