How To Avoid Common SEO Mistakes (Part One)

If you are just starting with learning SEO techniques, the most important tip I can give is to pay attention to details.

3 Common SEO Mistakes To Avoid:

1.  Choosing the wrong keywords.

Every page of your site should be effectively optimized for keyword phrases but not too many. This helps your page get found whenever someone uses a search engine to search for a keyword phrase you’ve optimized for.

If you optimize for relevent keywords, you’ll likely get an increase in website traffic from visitors looking for products and services you offer. However, if you optimize for the “wrong” keywords, you may not have an increase in traffic or may be found by searches close but not your relevent to your site.

When using a keyword research resource (Google Adwords Tool External,) you can determine how many times per month a particular keyword phrase is searched for. This is important because it won’t benefit you to optimize your web page for a term that no one cares about.

Also, you should type each keyword phrase into Google (or your search engine of choice) to see what results you find. If the results show you pages that are related to your own, you are on the right track.

If the results are completely unrelated, you should avoid optimizing for the keyword phrase and look for more targeted terms.

2. Overlooking adding a page title.

Each page of your website should have an effective & intelligent page title.  It’s also called the “meta page title.” This important  information is added to the html code itself and can be found at the top of the page.

The page title serves a few different purposes. First, it is displayed at the top of the browser window to let the visitor know what kind of information to expect on the page. It also

helps the search engines know what kind of content to expect.

This is why it is crucial that your page title include the keyword phrases you are optimizing for.

The page title also appears whenever someone finds your page through the use of the search engine. The page title information is used for the blue, clickable link that will take the searcher to your page.

Forgetting to include a page title may cause the search engines to add the term, “Untitled Document,” to your page. This looks quite unprofessional and can hamper your ability to

be found for important keyword phrases as well.

3.   Avoid using the same page title on every page.

While intelligent SEO shouldn’t be difficult, it does take work. Many times, we see webmasters using the exact same page title on every page of a site and this is cause for concern. This is a no-no.

Search engines index pages of your site, not your website as a whole. Your “meta page title” should include the keyword phrases you want to optimize a particular page for, and each page should be optimized for a unique set of terms. So good practice is to double-check that each page title is different and is tightly researched for the content for the content on all pages.

While there is more to effective search engine optimization, avoiding these three common mistakes will help you outrank the many sites that employ them.

It is very important that you are careful to perform complete keyword research. This cannot be over emphasized you should find keyword phrases likely to bring targeted traffic and to your new business.

Stay tuned for the next part of SEO mistakes to avoid.